Every generation has a story. We tell them all.
Somewhere between your mid-twenties and the slow creep of your thirties, the social world quietly stops replenishing itself. For Gen Z and Millennials, the friendship drought isn't just a personal failing — it's a structural crisis hiding in plain sight.
Gen Z and Millennials are the loudest critics of social media — and also its most devoted users. The push to 'log off' has become its own kind of content, raising the question: in the attention economy, is quitting even a real option?
Loneliness isn't a one-size-fits-all feeling — it looks radically different depending on when you were born and what shaped you. From Gen Z's paradox of hyper-connection and deep isolation to Boomers quietly aging out of their social circles, each generation is fighting a loneliness battle that the others barely recognize. And that disconnect might be making the whole crisis worse.